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Our Story

photo of 3 sisters

BAD makes living your BADass life easier.

We are Zainab, Mariam, and Amal: three Pakistani-American sisters and passionate New Yorkers. We started Beautiful And Delicious, or BAD, when we realized our downtime wardrobe was full of old yoga pants, bulky sweatshirts, and logo t-shirts that didn’t go with anything else in our closet. We wanted sophisticated, quality pieces that worked seamlessly with each other and our existing wardrobe. You can wear our pieces curled up on the sofa or dressed up to go out. We believe when women own their style, stand tall in their success, and lift up the women around them, they’re unstoppable.

This is our BAD moment. Celebrate yours. Be BAD.

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