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BAD redefines the downtime wardrobe. We believe there are no rules. Thursday night’s t-shirt looks good under Friday morning’s blazer. New York made us, but we find inspiration on the streets from a college town in Michigan to the colorful bazaars of Morocco. We’re passionate about celebrating women, putting our dreams on paper, and making them a reality.

This is our BAD moment. Celebrate yours. Be BAD.

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